The Social Organization Chp. 8

Chapter 8 focuses on Electronic Arts, a gaming company otherwise known as EA. EA launched internal collaborative communities in 2008 a crossed its globally distributed workforce, and their goal was to allow mass collaboration without compromising its smaller groups or teams. They ended up launching too many communities too fast, allowing for confusion and in general just too much going on. They launched 15 online communities but soon realized to make a community effective you need 30-50 participants. Most communities did not have enough participants and were looked at as ineffective. The managers of the communities did not take the best approach as they sort of just set them up and watched, did not give incentive for employees to participate and did not participate themselves. The perfect example is for a manager to get the community going, and give incentive for their peers to join and participate, and then let their peers run it from there, but they have to get the communities going first. All in all, EA was able to solve the issue allowing for these communities to promote global collaboration, and allow their widespread employees to work together across the globe. Even though EA solved their issue, it shows how a global community set up the wrong way can be a disaster.

Chapter 7 The Social Organization

Chapter 7 shows how the executive vice president of marketing services at Acosta, realizes how social media has changed the way that marketing works forever. He shows how consumers get much of the information that they know from social media, and how they won't buy a product unless it has been talked about on social media. Also, he used the example of his daughter buying a new outfit, and how she would post a picture of her in the outfit before she actually bought it. The comments she got on the outfit would help her to decide whether to buy it or not. All in all, social media gives the consumer information towards their purchase, or whether they should buy it or not. The social media research is what now gives a product its success or decline, not the traditional marketing schemes that we all know.  If a product gets a bad review on social media then a customer is most likely not going to buy the product, even if it is one bad review. But a good review will help the products chances of selling to that particular consumer.