Chapter 7 The Social Organization

Chapter 7 shows how the executive vice president of marketing services at Acosta, realizes how social media has changed the way that marketing works forever. He shows how consumers get much of the information that they know from social media, and how they won't buy a product unless it has been talked about on social media. Also, he used the example of his daughter buying a new outfit, and how she would post a picture of her in the outfit before she actually bought it. The comments she got on the outfit would help her to decide whether to buy it or not. All in all, social media gives the consumer information towards their purchase, or whether they should buy it or not. The social media research is what now gives a product its success or decline, not the traditional marketing schemes that we all know.  If a product gets a bad review on social media then a customer is most likely not going to buy the product, even if it is one bad review. But a good review will help the products chances of selling to that particular consumer.