Videos for The CMMA

Another helpful medium for the Central Michigan Manufacturer's Association would be spotlight videos, or viral videos. The Central Michigan Manufacturer's Association would benefit heavily with these videos because they would allow for free advertisement on a large spectrum of the world, without much work at all. Also, these videos would be free for the Central Michigan Manufacturer's Association, and would allow them to get a form of free advertising for their company. Another reason these videos would be helpful for the Central Michigan Manufacturer's Association, is because they could post these videos to their Facebook, or their website, which we are trying to improve with our social media plan for them. Although they might not have the most interesting topic matter, I believe spotlight videos are essential for any website, and the use of them could direct more traffic to the Central Michigan Manufacturer's Association's website, which is their ultimate goal in my opinion.