Who Owns The Future 2

Chapter Two of Who Owns The Future focuses on the digital world and the populations ability to make it useful, or not so much. Digital technology can change the way everything is used, and the way that everything we know as it is, is done. This means, with our ever changing digital world we need to be careful and notice what we post or what we say. Furthermore, think of something you use everyday online, like an online banking app, this app deleted the jobs of someone who used to handle only bank statements for all banking members. Soon enough, it seems the digital world will be able to do more and more jobs, taking more and more people away from from compensation for the day to day jobs that they make a living doing. This is scary to me as one day maybe there won't be a need for certain jobs, and that jobs can be done with the use of an app or a computer. (I know kind of Y2K but none-the-less true.) This shows how the digital world can effect every person, either good or bad, because it can take away jobs and compensation for one group of individuals, but make money for another group of individuals. So, the digital world allows for growth and decline in the working man's/ woman's sense as jobs may be taken away just as easily as jobs can be created.

The Social Organization 5 & 6

Community Collaboration Strategy identifies the communities that a company will support or not support, and how, why, and when they will support or not support them. This includes companies using social medias and the ways they use social medias, along with their employees and their use of social medias. It all starts with purpose, a company gives employees or its consumers a chance to work faster or more efficiently, and with consumers can allow them to collaborate with other consumers so that the companies products will serve them better. Many of companies use both these approaches and do either a good job with it, or a not so good job with it. It all depends on the initiative the company gives its employees or consumers to use social media to better use their products or better work for the company. The company needs to use its target participants and give them some sort of insight to collaborate with the company or their products. The community cultivation cycle shows how companies launch, then guide, and then refine purpose, over and over again in their social media use. Also, a purpose roadmap shows specific and meaningful reason for collaboration that is needed for employees and/or consumers to participate in collaboration. All in all, to me it all depends on what companies give their consumers and employees in return for collaborating on products and other things within their business.

Chapter 2 Of The New Digital Age

Chapter 2 of The New Digital Age focuses on the future of our virtual world, and how rapidly the virtual world is growing compared to even Earth's population. It also speaks of a more policed internet system, one which governments will want to know who is posting what and what they are saying. It only makes sense as the virtual world is growing so fast, and it is getting more and more scary what people can do on the internet. Also, chapter 2 speaks of the data revolution, and how beneficial the internet and virtual world will be to us as citizens. If used the right way the virtual world has unlimited amounts of potential to bring to citizens because you can get tons of information for free. Unlimited amounts of information, at the touch of a button, that is what we have and will continue to have as the virtual world continues to grow. It also speaks of our online identity and how the world will be able to see most things going on in our lives do to the virtual world, and how periods of our lives will be frozen in time online for all to see for a long period of time, if not forever. The virtual world holds nothing but opportunity to grow, and that can be either a scary or a great thing.

The Social Organization 3 and 4

Chapter 3 and 4 of the Social Organization show how companies become a social organization, and how they can easily succeed or fail with this approach. Chapter 3 shows nightmare stories of how companies get a bad rep on social media or how they are harmed by using social media. They also show an approach that enables repeatable success and how social media can be used very effectively to make money and succeed in business. Social media is a different type of advertising medium that allows consumers to interact and make points to each other about a specific company. Chapter 4 speaks of forming a vision for community collaboration, and how this vision allows a companies community to use social media the right way. There is a right and wrong way to using social media as a business. It basically relies on knowing when community collaboration is appropriate and when it is more likely to deliver value to its consumers and to the individual company.

Who Owns The Future?

The prelude and chapter one of Who Owns the Future have been my favorite reading assignment thus far, I especially enjoy the author and the way he shows how billion dollar social networking sites would be nothing without the users who use the sites for free. This shows how social networking is so very interconnected and allows a new type of many-to-many marketing. In which, many of users all over the world use a free app or website to network with other users all over the world. What one person posts could change the ideas or mentalities of millions of other human beings. Also, I liked how the author showed how instagram (a 13 billion dollar company) was not made from its extraordinary employees, but instead is made what it is by the millions of people on instagram. Without all of the people using the social networking, the social network would be nothing but empty framework and that is what makes social networking so special, we as people are responsible for the individual network's success and us being users of the specific social network makes it work better and better. The more and more people being connected, the better a social networking site works.

The Use Of Mass Collaboration Today

All organizations make use of mass collaboration when using social media, the key is using the mass collaboration well. Nike uses mass collaboration with their use of youtube, Facebook, twitter, and instagram to promote and make notice of their products. The more people talk about their products, the more recognition their products get. If a pro athlete with a million or so followers on twitter posts a picture of their new nike cleats that they will be wearing on game day, that product is going to sell. For example, if Robert Griffin the third were to post a picture of his new cleats or new gloves etc. that product will most definitely see better sales in the near future. Nearly 1 million people will see what one of the most popular pro athletes is wearing on game day and want to wear the same things. Nike uses mass collaboration as a type of free advertising, and it works very well, especially in their field. Mass collaboration is made up of 6 characteristics that are used to enable the success of the use of social media.
1. Participation- "The user is the application", There must be participation in the social networking used to advertise, without the users participating, there would be an empty shell of social networking. With more and more connections or followers and pro and college athletes and/or teams showing off their new and improved Nike gear it makes for a giant advertising campaign to sell more gear and equipment. Users comment on their take on the gear and Nike takes their input and pro and college athletes participating allows for a free advertisement that will be seen by millions of followers.
2. Collective- Nike uses mostly twitter to show their collective of Nike athletes and consumers that talk to one and other about their products and sports gear. The more people talk about their products the more they sell, and the more input they get on making other products. Millions of people own something with the Nike swoosh on it and if they are on twitter they are most likely following/ collectively giving input as a whole towards the products they own or want to own.
3. Transparency- This allows users to critique and come to a consensus on the way they might feel about a product they own or want to own. This shows in Nike's twitter account and instagram account as well as their consumers communicate on the way they feel about the products they see. If RG3 were to post a picture of his cleats today many of twitter responses would be seen by other twitter users allowing the transparency to exist.
4. Independence-Anytime, any place, any member, this shows in Nike because they use publicized social media in which anyone can comment, follow, or give input on something that they post. Every person has a different take on a product shown, and it shows in comments or tweets. It allows for argument and critiques on a product from any individual in the world.
5. Persistence- Participants in the social networking used by Nike all make contributions towards products or advertisements and others can always view and share these contributions, if a person comments on a picture on instagram or tweets back at a photo of a new pair of nike shoes, these contributions or opinions are always there for others to see and read. It is almost like reviewing products without making an actual review.
6. Emergence- Social networking cannot be controlled, any person can say anything they want! If Nike consumers think badly of a product, or for example think a shoe is ugly, they can say that, and vice versa. It allows for realistic reviews and an opinion based advertising campaign. This allows other users to see what other people around the world think and also give their input as well.

Prompt 2

The New Digital Age by Schmidt and Cohen shows how we have just started our relationship with social media and the internet, and that the digital world is just now growing to what it will be in the future. They speak of how the virtual world will allow all people with an internet connection to connect and grow together, allowing connections between people all over the world. It shows how mobile phones are growing and how most smartphones used today allow individuals to connect through the internet and make these connections in the virtual world. Lanier's views in You Are Not A Gadget are slightly different because he shows how the connections are not interpersonal, and instead are impersonal. By this he means that the anonymous things that happen on the worldwide web take away from the personal connections that could be made using the same interface. Lanier also believes the past technology is better than the new technology as the new technology has taken away our ability to connect person to person and instead allows to connect one to many or many to many. All in all, these authors' books have very different views and they have different takes on how the internet will effect our environment for years to come.

Prompt 1

I chose to use the corporation Nike, due to their social dominance in the field of athletics, and also due to my own personal interests. Nike faces challenges of being the best of the best when it comes to athletic apparel and equipment, along with making new ideas for continuing to generate revenue. Nike uses social media such as Twitter, and Facebook to promote pro and college athletes who wear their apparel or use their equipment on the field. Nike compares with the organizations in chapter one of The Social Organization because of its use of social media to connect its consumers and to help promote their products. It directly relates to Xilinx because Nike also uses their social media to link their products with their consumers. Also, Nike relates to Ford because they use social networking to connect their customers, it helps them get a hold on their demographics and what the consumer wants to use or wear.