Who Owns The Future?

The prelude and chapter one of Who Owns the Future have been my favorite reading assignment thus far, I especially enjoy the author and the way he shows how billion dollar social networking sites would be nothing without the users who use the sites for free. This shows how social networking is so very interconnected and allows a new type of many-to-many marketing. In which, many of users all over the world use a free app or website to network with other users all over the world. What one person posts could change the ideas or mentalities of millions of other human beings. Also, I liked how the author showed how instagram (a 13 billion dollar company) was not made from its extraordinary employees, but instead is made what it is by the millions of people on instagram. Without all of the people using the social networking, the social network would be nothing but empty framework and that is what makes social networking so special, we as people are responsible for the individual network's success and us being users of the specific social network makes it work better and better. The more and more people being connected, the better a social networking site works.