The Social Organization 3 and 4

Chapter 3 and 4 of the Social Organization show how companies become a social organization, and how they can easily succeed or fail with this approach. Chapter 3 shows nightmare stories of how companies get a bad rep on social media or how they are harmed by using social media. They also show an approach that enables repeatable success and how social media can be used very effectively to make money and succeed in business. Social media is a different type of advertising medium that allows consumers to interact and make points to each other about a specific company. Chapter 4 speaks of forming a vision for community collaboration, and how this vision allows a companies community to use social media the right way. There is a right and wrong way to using social media as a business. It basically relies on knowing when community collaboration is appropriate and when it is more likely to deliver value to its consumers and to the individual company.