Prompt 1

I chose to use the corporation Nike, due to their social dominance in the field of athletics, and also due to my own personal interests. Nike faces challenges of being the best of the best when it comes to athletic apparel and equipment, along with making new ideas for continuing to generate revenue. Nike uses social media such as Twitter, and Facebook to promote pro and college athletes who wear their apparel or use their equipment on the field. Nike compares with the organizations in chapter one of The Social Organization because of its use of social media to connect its consumers and to help promote their products. It directly relates to Xilinx because Nike also uses their social media to link their products with their consumers. Also, Nike relates to Ford because they use social networking to connect their customers, it helps them get a hold on their demographics and what the consumer wants to use or wear.