The Social Organization 5 & 6

Community Collaboration Strategy identifies the communities that a company will support or not support, and how, why, and when they will support or not support them. This includes companies using social medias and the ways they use social medias, along with their employees and their use of social medias. It all starts with purpose, a company gives employees or its consumers a chance to work faster or more efficiently, and with consumers can allow them to collaborate with other consumers so that the companies products will serve them better. Many of companies use both these approaches and do either a good job with it, or a not so good job with it. It all depends on the initiative the company gives its employees or consumers to use social media to better use their products or better work for the company. The company needs to use its target participants and give them some sort of insight to collaborate with the company or their products. The community cultivation cycle shows how companies launch, then guide, and then refine purpose, over and over again in their social media use. Also, a purpose roadmap shows specific and meaningful reason for collaboration that is needed for employees and/or consumers to participate in collaboration. All in all, to me it all depends on what companies give their consumers and employees in return for collaborating on products and other things within their business.